About Us

In 1977, James and Pam Lollar decided to embark on a business venture. That business venture, known as Lollar’s Jewelry, has now been serving the East Texas area for almost 40 years. Being a Longview native, Pam Lollar knew how important personal, customer service was. With James Lollar as the in-house bench jeweler, and Pam in charge of the retail, they built a business based on trust, integrity, and a genuine love for each one of their customers.

Being raised in the family business, Jamie Lollar-Lane, just couldn’t imagine life any other way.  Now, in 2015, Pam and Jamie continue to serve and give back to this wonderful community that they are lucky enough to call home. 

At Lollar’s Jewelry you will not only find fine jewelry, but you can trust that your own jewelry will be handled with care while in their in-house repair and custom design studio.  And if you are looking for that perfect ring for her to say I Do, you can trust that the Lollar’s will not only educate you, but also make your experience easier than you ever imagined.

Being a family business, the Lollar’s enjoy helping each customer choose the perfect gift for any occasion.  From your engagement, to the birth of your children (and grandchildren); and all of the anniversaries and birthdays in between, you can trust that at Lollar’s Jewelry you will always be treated like family.

Services We Offer:

  • In-Store Jewelry Repair
  • Custom Jewelry Designs
  • Watch Battery Replacement
  • Simple Engraving
  • Bead Stringing
  • Jewelry Appraisals
  • No Charge Jewelry Cleaning and Inspection
  • Gift Wrapping
  • One on One Service